First Lady Michelle Obama announces EIF's iParticipate initiative
First Lady Michelle Obama announces EIF's iParticipate initiative
First Lady Michelle Obama gives the keynote address at the 2009 National Conference on Volunteering and Service and announces the Entertainment Industry Foundation's iParticipate initiative.
This fall, EIF will mobilize the entire entertainment community around a groundbreaking multi- year initiative designed to inspire a new era of service. EIF hopes I Participate will make service a part of who we are as Americans and show what we can achieve when we all pull together.
As a centerpiece for this initiative, Hollywood's leading charity has enlisted the four major broadcast networks -- ABC, CBS, FOX and NBC -- for an unprecedented, week-long television event beginning October 19th.
For the entire week, these and other networks will use our favorite TV shows to shine a spotlight on the power of service. Fifty prime-time shows have already agreed to participate and this number is growing.
Imagine: for seven days straight, whether viewers tune-in to shows like ABCs Extreme Makeover: Home Edition, NBCs 30 Rock, CBSs CSI: Miami or Foxs So You Think You Can Dance they will watch programs infused with inspirational volunteer messages.
